Healthy food, we’ve often heard, is pricey food. Fruits and vegetables — they’re expensive! We can’t afford to eat that way! That’s why we don’t do it!
The U.S. Department of Agriculture wants us to understand that this isn’t the case, and held a news conference Wednesday to report the results of a study that examined the matter.
Study lead author Andrea Carlson from the USDA’s Economic Research Service presented the 50-page report, entitled “Are Healthy Foods More Expensive? It Depends On How You Measure the Price.”
Carlson explained that most studies measure the prices of groceries based on price-per-calorie. And when prices are computed that way, sure enough, items like broccoli do end up being more expensive than the likes of maple-glazed donuts. >> Click here to read more